June 16, 2016 7:00:00 AM EDT  |  BrandProtect  |  Security

Brand Protection is the Future Focus of Security

Information Security Card Handmade from Paper Characters on Blue Background. 3D Render. Business Concept.Every day, we are faced with new threats – traditional and emerging. These threats may focus on cyber or physical, but may also include much more.

When we consider protecting an organization, we must do it holistically. There is no point closing one door and leaving another open. Our adversaries are persistent and move from one tactic to another until they find success.

When we look at security, we are looking at the reputation of our brand.

Consumers, or users, of your company have expectations.

They expect that your company can deliver what it promises, but they also expect that their information will be safe. To meet these critical expectations, organizations must employ a strategy that includes simultaneously protecting:

  1. the customer
  2. the employee
  3. and the company

Protecting these three pillars will naturally result in a foundation for protecting the brand’s reputation.

Brand reputation has a cause and effect relationship with the way the enterprise acts.

The table below highlights some notional events (physical and/or cyber) that ultimately result in a loss of confidence in the brand. The resulting loss of confidence will likely result in a loss of revenue and, in turn, a loss of investor confidence and destabilization of the company.



In the next three posts, we will examine brand protection in a more concentrated way and the impact it has on organizational security.

About the Author

Leigh Valudes, PMP, LEED AP

Leigh Valudes, PMP, LEED AP

Leigh Valudes leads both the Solutions Division, focusing on our core competencies, and our Non-Federal Portfolio, pursuing commercial and state/local projects. He is also responsible for quality control, branded solutions, and Markon University. During his 19-year consulting experience, Leigh developed expertise in strategic planning, mission analysis, requirements programming, facilities project management, design and construction management, business operations, and strategic marketing. Leigh has supported some of the largest campus programs in the DC metropolitan area including the Intelligence Community Campus in Bethesda, $5.5 billion Pentagon Renovation Program, and $4 billion Department of Homeland Security Headquarters Campus Program. He received a bachelor’s degree from the University of Delaware majoring in both government and history and graduated from American University’s Washington National Semester Program with a focus on national and foreign policy. Leigh holds the Project Management Professional (PMP)® credential and is a LEED Accredited Professional certified by the United States Green Building Council (USGBC).